We are facing an unprecedented time in our lives with the coronavirus upon us and people taking every imaginable precaution to “be safe” and survive the aftermath. With the wave of fear going on, it might be a great opportunity for I-Sigma members to look at the financial aspects of this unprecedented time and determine what other ways that your customers could be supported.
With data breach and ID theft related issues becoming a major concern for the medical industry, it may be prudent for your business to look for stronger ways to protect these clients. Criminals know that businesses in general, especially healthcare operations, are extremely distracted by the news and how to survive the fallout.
Your clients might really appreciate a gesture of added protection and concern from you at this time….anything positive could solidify a relationship. Although you can’t provide a medical solution, you can provide enhanced protection against the threats of a data breach, fraud, or ID theft, plus provide increased client awareness to be on guard.
The coronavirus scams are already in full swing by criminals. We should expect it to only get worse as people continue to get bombarded with every imaginable negative news associated with this pandemic…driving up fear and uncertainty. Significant distractions that criminals prey upon.
There are a wide variety of solutions out on the market that incorporate business protection against data breach events, which could give clients the ultimate safety net against criminal fraud & ID theft attacks. If nothing else, incorporating these kinds of services signifies to clients the intent to be protective in whatever means possible….and help calm fears. It might even be practical to provide these services at no cost to clients for an extended period of time, thus showing a sensitivity to the economic effects of all of this as well.
These unprecedented times call for unprecedented action and I-Sigma members have a powerful voice with their clients to guide them and offer a positive message of breach protection and safety while they are dealing with all the other dangers at the same time. Any kind of positive news at this time could be received by your clients in the most significant way and remind them how you’re ready to go above and beyond to enhance their business when times are tough.
Jim McCabe is the SVP, Identity Theft Solutions for Vero, LLC. He has developed his subject matter expertise in ID theft & data breach solutions and has contributed to industry publications and blog sites, while consistently speaking for conferences and webinars to foster awareness and education of best practices.